Now building · Join the waitlist

Know exactly
what you're eating.

PURE scans food products, bottled water, and restaurants — flagging seed oils, toxic additives, and hidden ingredients with a simple 0–100 score.

✓ You're on the list. We'll be in touch before launch.

Free to join · No spam · Early access + 1 free month Premium at launch

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What PURE does

One app for everything
you consume.

🔍
Product scanner

Scan any barcode or take a photo of a label. PURE reads every ingredient and returns a score in seconds — no guessing, no Googling.

Barcode + photo
📍
Clean restaurant finder

Find restaurants near you that actually cook with clean oils. Filter by seed-oil-free, organic, grass-fed, and more. Updated by a verified community.

Map + filters
💧
Water quality scanner

Photo any bottled water brand and see its quality score — PFAS testing, source type, filtration method, and independent lab results in one place.

Bottled + tap

The Pure Score

No more
label confusion.

Every product gets a score from 0 to 100. We flag seed oils, artificial dyes, synthetic preservatives, and ultra-processed ingredients — clearly, with no jargon. The algorithm is published and open. No brand can pay to improve their score.

90–100
Pure
60–89
Clean / Mixed
0–59
Avoid
Original Crackers
Popular snack brand
22
Avoid
🚩 Canola oil (seed oil) −30
🚩 Soybean oil (seed oil) −30
⚠️ Enriched flour −8
⚠️ Natural flavors −5
✓ No artificial dyes +0
Pure Score

Why PURE exists

The apps you trust
are getting it wrong.

Yuka doesn't flag seed oils. Bobby Approved has a black-box score nobody can verify. None of them cover restaurants or water. PURE was built by someone who actually eats this way — and got tired of apps that didn't.

80%
of packaged food in the US contains at least one seed oil — canola, soybean, sunflower, corn, cottonseed, or safflower.
324
contaminants detected in US drinking water across nearly 50,000 water systems in the most recent EWG analysis.
0
apps currently combine food scanning, restaurant finding, and water quality in one place. Until PURE.
100%
transparent scoring algorithm. Published openly at getpure.com/score. No brand can pay to improve their rating.

Know what
you're eating.

Join the waitlist for free early access and one free month of PURE Premium at launch.